Aristocrat Leisure Ltd now owns the source code and intellectual property for the casino mobile device technology PlayerMax. The suite of digital assets used for marketing was purchased for an unspecified amount by its U.S.-based subsidiary Aristocrat Technologies Inc from SIC Innovations LLC.
Aristocrat Technologies issued a written statement on Thursday that said it bought the digital assets from SIC Innovations for use in its Oasis 360 casino management system.
The PlayerMax mobile app includes a dashboard to allow casino patrons to access balances, player status, and messages; gamification that enables “in-app challenges”; a restaurant reservation and notification service; and “In-App Host” that connects a casino and gamblers by text message or email.
Aristocrat Technologies bought all of the PlayerMax web and mobile source code for exclusive use in the gaming industry, and a non-exclusive licence to use other SIC-patented technology in the PlayerMax mobile platform.
The company said the PlayerMax mobile application, combined with Oasis 360 Loyalty, would let the operator of a casino extend its brand beyond the casino premises.
“Now Aristocrat customers can deliver event-driven messages, create personalised marketing offers and more, through an app their players can download on their iOS or Android phone,” said Aristocrat Technologies managing director of the Americas Matt Wilson. “It more fully rounds out the Oasis 360 solution and is another example of how Aristocrat is providing forward-thinking system solutions to our customers.”
Aristocrat Technologies vice-president of Oasis systems Kelly Shaw said: “It enables us to further enhance and expand our loyalty solutions in the mobile segment, which will allow our customers to engage with their players in an even more meaningful way.”
