Bally Technologies Inc says it will boast the biggest booth at Global Gaming Expo (G2E) 2014, held from September 30 to October 2 in Las Vegas, Nevada.
The casino equipment firm will have a two-level display covering 25,756 square feet (2,393 sq. metres) at the Sands Expo and Convention Center event.
The company adds that with its acquisition of SHFL entertainment Inc last November – a business with a product catalogue including electronic table games, electronic card shufflers and other table equipment as well as slots – Bally Technologies now offers what it describes as the most diverse product portfolio in the industry.
“This is a special G2E for Bally as it’s the first time we’re demonstrating solutions for the complete gaming floor,” said chief executive Richard Haddrill.
“We are confident that our casino partners will see how they can ‘go all in’ with Bally, as we are uniquely positioned to deliver a single view of the player and connect the gaming world end-to-end like never before with products that will excite their players in the casino, at home, and on the go,” added Mr Haddrill.
Bally Technologies will give a debut to several new slot game cabinets during G2E 2014. The Pro Theatre (pictured) features twin Pro Wave cabinets topped by a 55-inch horizontal video screen – a configuration the firm says is designed to “envelop players in the entertainment experience”.
The company will also display its Pro Series V27/27 slant-top dual-screen cabinet, a platform for Bally Technologies’s library of dual-screen video game content.
Additionally, the Pro Wave 360° community-style product offers a circular display featuring five Pro Wave cabinets, a 50-inch curved 360-degree video topper, and 360-degree surround sound, says the equipment supplier.
“This head-turning configuration will feature a new interactive game, ‘Dragon Spin’, in which players share the joys of winning and bonuses,” said Bally.
Bally Technologies is at booth #1126.
G2E 2014 GUIDE – CONTENTS
”Month-to-date [in October], we are encouraged that our properties have crossed property-EBITDA break-even levels, led by the recovery in the premium segments”
Chief executive and president of MGM Resorts