TransAct Technologies Inc, a specialist in printers, terminals, software and other products for transaction-based industries, is inviting attendees at Global Gaming Expo (G2E) 2014 in Las Vegas to “Ask us how”. The question relates to the firm’s casino-focused product Epicentral and how TransAct says it is able to drive revenues for venue operators.
The Epicentral software system allows casino operators and their marketing teams to deliver targeted coupons and bonuses to players directly at the slot machine or electronic table game, all in real-time.
TransAct says Epicentral is currently deployed in more than 10,500 electronic gaming machines at 11 casinos.
“Customers have reported a 46 percent average increase in slot handle the evening of a coupon draw promotion; a 100 percent increase in lower-tier player average daily theoretical [win for the casino]; a 37 percent increase in week day afternoon slot handle; a 14 percent increase in average player time on device; a 60 percent increase in new player enrolment in their loyalty programmes; a 34 percent increase in the number of returning players; an 87 percent redemption rate of coupons that encourage mid-week visits; and an 86 percent increase in points earned by players club members,” says TransAct in its press release previewing its presence at G2E 2014.
The event is at Sands Expo and Convention Center from September 30 to October 2.
“We have expanded the footprint of casinos utilising our Epicentral system from the United States to include both Europe and Latin America, and we see new opportunities developing around the world,” said Bart Shuldman, chairman and chief executive of TransAct.
The company will also display its award-winning Epic 950 slot machine ticket printer, currently installed in more than 500,000 slot machines around the world; the Epic 880, a compact printer for all types of gaming machines including amusement with prizes, skill with prizes and video lottery terminals; and the firm’s Epic 430 printer, aimed at casino operators’ customer self-service kiosks.
TransAct is at booth #2616.
G2E 2014 GUIDE – CONTENTS
”China has been strengthening the control over capital flow, and the impact of that has already been reflected [on Macau’s gaming revenue trend]. There should not be any bigger impact from the new… legislation [on the mainland] … on the gaming revenue trend here”
Wilfred Wong Ying Wai
President of Macau casino operator Sands China