Macau casino operator Galaxy Entertainment Group Ltd was the title sponsor for this year’s edition of the “Literary and Cultural Festival for Parents and Children ‘Alphabet & Friends’”. The event encompassed 30 activities from April 4 to May 6, according to a recent press release.
The festival was jointly organised by the Portuguese Institute of the Orient (IPOR) and the Consulate-General of Portugal in Macau and Hong Kong.
As part of the event, Galaxy Entertainment hosted an exclusive parent-child story creation session at the Galaxy Kidz Edutainment Center, inviting over 30 local children and parents from the Associação Promotora da Instrução dos Macaenses to participate.
Since the inception of the Festival in 2021, Galaxy Entertainment says it has supported the event for five consecutive years. “Including this year’s activities, the Festival has drawn participation from 40 local schools and institutions, totalling over 10,000 participants,” stated the casino firm.
The company said it has been “actively supporting cultural and artistic exchanges between China and Portuguese-speaking countries”.
The announcement cited Mário Herculano Fernandes Estorninho, a representative from the Associação Promotora da Instrução dos Macaenses, as saying the event provided a “rich cultural experience” to all participants.
He added: “The event not only sparked children’s creativity and imagination through engaging activities, but also fostered their interest in storytelling, improved their expression and comprehension skills in the Portuguese language, and deepened their understanding of Portuguese culture.”
According to the update, the Festival was linked to a number of related initiatives, such as the International Children’s Book Day, the World Book Day, and the World Portuguese Language Day. They featured various activities ranging from concerts, theatre performances, parent-child workshops, children’s book fairs, and book launches.
