• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Industry Talk
  • Trends & Tech
  • iGaming
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

MGM Resorts launches corporate brand ad campaign

Sep 19, 2017 Newsdesk Industry Talk, Latest News  


MGM Resorts launches corporate brand ad campaign

U.S.-based casino operator MGM Resorts International is launching what it dubs “its first-ever corporate brand campaign”.

An advertising initiative – under the theme “Welcome to the Show” – was officially introduced over the weekend. The company said in a Monday press release the campaign “reflects MGM Resorts’ shift from [a] hospitality and gaming company to [a] global entertainment brand”.

Commenting on the new campaign, MGM Resorts chairman and chief executive Jim Murren said in a statement: “Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world.”

The campaign, created by advertising agency McCann New York, is to be displayed on social, digital and mass-media platforms.

“[The campaign] communicates our clear aspiration to be first in the minds of consumers as a company that offers the most comprehensive entertainment experiences,” said Lilian Tomovich, chief experience and marketing officer of MGM Resorts, in a statement included in Monday’s press release.

MGM Resorts’ portfolio includes a total of 27 properties, mostly in the United States. The firm is the parent of Macau-based MGM China Holdings Ltd. The latter operates the MGM Macau casino hotel (pictured) in the Macau peninsula, and is building MGM Cotai, a new casino property in the Cotai district scheduled to open in the fourth quarter of 2017.

MGM Resorts is also interested in bidding for a casino gaming licence in Japan. The company had declared itself a candidate long before that country’s lawmakers passed on December 14 a bill to legalise such business.


  • tweet
Related articles
  • MGM equity input for Japan IR may reach US$2.5bln: S&P
    MGM equity input for Japan IR may reach...

    Jan 17, 2023  

  • LVS says to bid for downstate NY casino licence
    LVS says to bid for downstate NY casino...

    Jan 13, 2023  

More news
  • Return of tours good for mass floor traffic: observers
    Return of tours good for mass floor...

    Feb 03, 2023  

  • S.Korea casino op GKL’s January sales up 230pct y-o-y
    S.Korea casino op GKL’s January...

    Feb 03, 2023  


Latest News

Return of tours good for mass floor traffic: observers

Return of tours good for mass floor traffic: observers

Feb 03, 2023  

The imminent return of package tours from mainland China will not only help boost Macau’s tourism businesses, but is also expected to help casinos gain more foot traffic in their mass gaming...
Read More
S.Korea casino op GKL’s January sales up 230pct y-o-y

S.Korea casino op GKL’s January sales up 230pct y-o-y

Feb 03, 2023  

Aristocrat completes acquisition of Roxor Gaming

Aristocrat completes acquisition of Roxor Gaming

Feb 03, 2023  

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Pick of the Day

”We are confident that the Philippine gaming sector will be able to fully recover, or even surpass its pre-pandemic earnings soon”

Alejandro Tengco

Chairman and chief executive of Pagcor



Most Popular

  • Jaw-dropping wagers in Macau CNY survey: CitigroupJaw-dropping wagers in Macau CNY survey: Citigroup February 2, 2023
  • Mainland tour groups to Macau to resume Feb 6: govtMainland tour groups to Macau to resume Feb 6: govt February 3, 2023
  • Return of tours good for mass floor traffic: observersReturn of tours good for mass floor traffic: observers February 3, 2023
  • Aruze Gaming America opts financial rejig after legal matterAruze Gaming America opts financial rejig after legal matter February 2, 2023
Copyright 2014-2023 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us