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GGRAsia > Newsletter > Newsletter 4 > Sega Sammy Holdings posts lower quarterly sales, despite ‘strong’ performance in the gaming segment
HeadlinesJapanLatest NewsNewsletterNewsletter 4

Sega Sammy Holdings posts lower quarterly sales, despite ‘strong’ performance in the gaming segment

Newsdesk Published August 11, 2025
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Japan’s Sega Sammy Holdings Inc reported net sales of nearly JPY81.03 billion (US$549.4 million) in the three months to June 30, 2025. Such revenue was down 22.7 percent from the prior-year period, according to a Friday filing.

Sega Sammy Holdings is the parent of gaming equipment supplier Sega Sammy Creation Inc, and an investor in the Paradise City casino resort in South Korea.

The parent company posted a net loss of JPY3.39 billion in its fiscal first quarter, compared with a net profit of nearly JPY24.53 billion a year earlier.

Sega Sammy Holdings – which also makes pachinko and pachislot products for the Japanese domestic market, as well as home entertainment – said its adjusted earnings before interest, taxation, depreciation, and amortisation (EBITDA) stood at JPY1.46 billion in the April to June period, compared with JPY25.90 billion a year ago.

The company’s gaming business recorded total sales of nearly JPY1.36 billion in the reporting period, up 98.0 percent year-on-year. The segment recorded income of JPY180 million, compared to JPY917 million in the prior-year period.

The gaming segment’s adjusted EBITDA stood at JPY102 million, compared with JPY756 million a year earlier.

The parent said in its commentary that sales of gaming equipment in the three months to June 30 this year, “showed strong performance”.

Machine unit sales for North America and Asia in the three months to June 30, rose 37.9 percent year-on-year, to 262 units. The number of newly installed machines in the reporting period reached 427, up from 249 a year ago.

“In particular, ‘Railroad Riches’, which is compatible with the video slot machine cabinet ‘Genesis Atmos’, and on which the group has been focusing its sales expansion efforts in the North American market, received high market evaluations and recorded favourable sales,” stated the firm.

Sega Sammy Holdings also said that during the reporting period, Stakelogic BV, a Netherlands-based company that develops business-to-business (B2B) iGaming content; and of GAN Ltd, a firm that offers B2B software services in the U.S., and business-to-consumer services in Europe and South America, were consolidated into the group following their respective acquisitions.

“The impact of Stakelogic and GAN on the full-year operating results forecast is currently being examined,” stated the parent.

Sega Sammy Holdings said it expects to achieve net sales of JPY475.00 billion for the 12 months to March 31, 2026, and annual net profit of JPY37.50 billion.

For the gaming segment, the group expects an operating loss and negative EBITDA, despite a sales forecast of JPY6.00 billion for the 12 months to March 31, 2026.

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