SJM Resorts Ltd, the Macau casino operating unit of Hong Kong-listed SJM Holdings Ltd, says it hosted a “vibrant series of celebrations” to usher the lunar new year this month.
“Living up to its philosophy of giving back to society, SJM collaborated with local welfare organisations throughout January and February to bring festive joy to the community,” the casino firm stated.
“The initiatives encompassed family-oriented activities, cultural celebrations and community outreach programmes, bringing communities together while preserving cherished traditions and strengthening family bonds,” it added.
From January through February, the SJM Volunteer Team conducted its annual “Lunar New Year Caring Campaign”. Via the initiative, the group’s volunteers “visited a variety of community organisations” to deliver “gift packs and heartfelt greetings to 750 households and more than 2,000 beneficiaries”.
“Beyond distributing gifts, volunteers spent meaningful time engaging with community members, offering companionship and bringing an extra touch of warmth to the New Year season,” the company said.
The casino operator said it partnered with the Macao New Chinese Youth Association to host a health seminar at the Lok Yin Elderly Service Centre of the Women’s General Association of Macau, attended by 80 senior citizens.
SJM also organised a series of parent-child activities, attracting a number of families from the community and members of the group’s staff.
The firm also invited its employees and their children, along with elderly members of the Women’s General Association of Macau, to visit the “Lisboa: The Story of Macao exhibition” at the Grand Lisboa Palace Art Gallery.
To promote Chinese traditional culture, SJM held a “SJM Welcomes the New Year – Calligraphy Blessings for All” event in February, featuring renowned local calligraphers.
During the holiday period, SJM also invited the Sheng Kung Hui Macau Social Services Coordination Office and the Association of Parents of the People with Intellectual Disabilities of Macau to set up charity booths in back‑of‑house areas of its properties to display and sell handicrafts and festive products created by service users.
“All proceeds support the organisations’ operations and development, enabling SJM team members to contribute to the community while preparing for the New Year,” according to the update.
