Grand Korea Leisure Co Ltd (GKL), an operator in South Korea of foreigner-only casinos, is establishing what it calls an ‘artificial intelligence (AI) innovation team’ in a bid to align itself with the national government’s policy drive for so-called ‘AI transformation’.
The company said in a release on Wednesday that the team would spearhead efforts to integrate AI into casino operations and customer services.
GKL held a meeting (pictured) on that day, attended by company chief executive Yoon Doo-hyun, regarding the establishment of its AI innovation team.
Grand Korea Leisure is a subsidiary of the Korea Tourism Organization, which in turn is affiliated to the country’s Ministry of Culture, Sports and Tourism.
The firm runs three foreigner-only, Seven Luck-branded, casinos. Two are in the capital Seoul, including one at Gangnam. Its third is in the southeastern port city of Busan.
GKL said in its release it had adopted a strategy for advancing casino operations through AI innovation, built around three core priorities: improving customer experience, modernising organisational operations, and leading the digital transformation across the wider industry.
The new team will be tasked with developing personalised casino experiences and digitising tourism services, integrating AI with enterprise resource planning systems to create predictive business models, and driving public-private cooperation to advance AI in South Korea’s tourism sector, GKL said.
The company stated it had already made moves towards AI integration. In April, it announced a partnership with a robotics company aiming to introduce self-driving robots powered by AI at its Seven Luck-branded facilities.
Grand Korea Leisure posted a second-quarter net profit of nearly KRW16.96 billion (US$12.1 million currently), it announced in August. The tally represented a sequential increase of 5.3 percent. Judged year-on-year, Grand Korea Leisure’s second-quarter net profit was up 49.7 percent.
