Gaming equipment maker and operator Novomatic AG has announced a “strategic distribution partnership” with privately-held Harvest Gaming, a company founded in 2007 in Singapore.
“This new venture marks an important step in Novomatic’s strategy of expanding its presence across Asia and reinforces the group’s long-term commitment to international growth through strong regional collaborations,” stated Novomatic in a Friday press release.
Under the agreement, Harvest Gaming will distribute Novomatic’s land-based gaming products in Singapore, Malaysia, and Vietnam, according to the announcement.
“With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support Novomatic’s growth and deliver tailored solutions to local operators,” added the Austra-based company.
The update cited Michael Barsin, a sales representative for Novomatic, as saying that the gaming supplier was “delighted” to partner with Harvest Gaming in a bid to strengthen the group’s footprint in Southeast Asia.
“Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the Novomatic brand,” stated Mr Barsin.
He added: “This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions.”
Alfred Hwee, general manager at Harvest Gaming, said in prepared remarks: “Novomatic is globally recognised for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy.”
“We look forward to working closely with the Novomatic team to support our customers and drive mutual growth in Southeast Asia,” added Mr Hwee.
The Austrian gaming equipment supplier controls Australia-listed slot machine maker Ainsworth Game Technology Ltd.
Earlier this month, Novomatic said it had been awarded one of the first gaming-related vendor licences in the United Arab Emirates (UAE).
