A unit of Macau gaming operator Galaxy Entertainment Group Ltd is seeking to register the trademark “Broadway” in Macau, according to the government’s Official Gazette.
Applications seen by GGRAsia show Galaxy Entertainment Licensing Ltd filed several requests to register the Broadway trademark in the city, including “Broadway Cotai”, “Broadway Resort” and “Broadway Hotel & Casino”. In 2010, Galaxy Entertainment Licensing had also filed for the “Galaxy Macau” trademark.
The company filed the trademark requests for different uses, including casino operations, hospitality, retail, entertainment and restaurants.
According to normal procedures, the trademark could become official within two months if there are no legal challenges against it.
Approached by GGRAsia, Galaxy Entertainment said it was not immediately available for comment, adding that more information “will be announced later”.
The casino operator is currently expanding its Galaxy Macau resort in Cotai, with its Phase 2 scheduled to open in 2015. But executives in the company have never mentioned a different name for Phase 2.
Galaxy Entertainment is also planning to re-open the Grand Waldo complex, next to Galaxy Macau, early next year. Galaxy Entertainment acquired the casino hotel in 2013 for HK$3.25 billion (US$419 million).
Operations at Grand Waldo were suspended last year. The property is currently undergoing refitting works.
In April, Francis Lui Yiu Tung, Galaxy Entertainment’s vice-chairman, told Chinese-language newspaper Macao Daily News that the Grand Waldo complex would be family-oriented in a complementary positioning to Galaxy Macau.
Mr Lui said Grand Waldo would host regular performances like singing and magic acts, the newspaper reported.
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