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GGRAsia > Newsletter > Newsletter 5 > Groove keen to expand in Asia, launches ‘Instant Tournaments Hub’
Latest NewsNewsletterNewsletter 5

Groove keen to expand in Asia, launches ‘Instant Tournaments Hub’

Newsdesk Published June 6, 2025
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Groove Technologies, a business-to-business provider to the iGaming industry, says it is “solidifying its position as a key partner for businesses scaling across Asia’s booming digital economy”.

The brand was among the participants at the SiGMA Asia 2025 trade show and conference for the online industry, which was held at the SMX Convention Center in Manila, the Philippine capital, between June 1 and 4 inclusive.

“Groove engaged with dozens of industry leaders, demonstrating its next-generation platform and back-office, ‘Groove Command’, which combines real-time processing, multi-currency agility, and AI-powered tools, critical features for Asia’s fast-moving markets,” stated the firm in a press release.

The event in Manila “highlighted Groove’s seamless integrations with over 150 popular games studios, as well as its portfolio of over 15,000 games which is adding over 100 new games every month,” it added.

The announcement cited Rachel Tourgeman, head of partnerships at Groove, as saying: “Asia’s online gambling landscape is evolving at lightning speed, and Groove is at the forefront, bridging gaps between local preferences and global scalability.”

She added: “The conversations at SiGMA Asia confirmed that businesses here need a partner who understands regulatory and cultural nuances while delivering reliability. Our platform, with its data-driven recommender matching players to games, is built for exactly that.”

The SiGMA Asia event also served for Groove to launch the “Instant Tournaments Hub”, announced during what the company said was an “exclusive networking session”.

“This expansion underscores the company’s commitment to providing localised support for Asian enterprises navigating complex regulations,” stated Groove.

Yahale Meltzer, Groove’s co-founder and chief operating officer, said in prepared remarks: “SiGMA Asia 2025 wasn’t just about visibility, it was about validation. The demand for our solutions in markets like the Philippines, India, and Australia exceeded expectations.”

He added: “With our strengthened regional infrastructure and partnerships, Groove is poised to become the iGaming backbone for Asia’s digital growth story.”

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