• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Industry Talk
  • Trends & Tech
  • iGaming
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

Novomatic to take over Ainsworth’s sales in Europe

Aug 14, 2017 Newsdesk Industry Talk, Latest News, World  


Novomatic to take over Ainsworth’s sales in Europe

The management of sales for Australia-based slot maker Ainsworth Game Technology Ltd in Europe will now be taken over by Austria-based gaming equipment maker Novomatic AG, the latter company said in a press release on Friday. Novomatic’s global sales division will be responsible for Ainsworth Game’s European sales, according to the release.

Ainsworth Game had said in a June 2016 filing that its shareholders had approved the sale of a majority stake in the business – which was started by Len Ainsworth – to Novomatic. Danny Gladstone, chief executive of Ainsworth Game, said in a recent interview with GGRAsia that the integration process between the two firms was due to be completed by October this year.

According to Friday’s release, Sonya Nikolova will oversee sales for Ainsworth in Europe. She will be responsible for the Ainsworth brand introduction, product positioning and direct sales to European gaming operators, said Novomatic.

“I am committed to enforcing my deep industry expertise and knowledge to the development and popularisation of the Ainsworth brand in Europe, as well as to collaborate intensively with my colleagues to improve customer support and product competitiveness,” said Ms Nikolova in a statement included in the release.

Ms Nikolova will report to Lawrence Levy, who was promoted in February to vice president of global sales at Novomatic.


  • tweet
Related articles
  • TransAct quarterly loss widens despite revenue increase
    TransAct quarterly loss widens...

    May 11, 2022  

  • Gaming, fintech drives Everi to record 1Q results
    Gaming, fintech drives Everi to record...

    May 11, 2022  

More news
  • Over 7.9mln Bloomberry shares vested to some senior execs
    Over 7.9mln Bloomberry shares vested to...

    May 18, 2022  

  • Light & Wonder sets US1.4bln AEBITDA target for 2025
    Light & Wonder sets US1.4bln...

    May 18, 2022  


Latest News

Over 7.9mln Bloomberry shares vested to some senior execs

Over 7.9mln Bloomberry shares vested to some senior execs

May 18, 2022  

Bloomberry Resorts Corp – the operator of Solaire Resort and Casino (pictured) in the Philippine capital Manila – on Wednesday announced in a series of filings, that an aggregate of just over 7.9...
Read More
Light & Wonder sets US1.4bln AEBITDA target for 2025

Light & Wonder sets US1.4bln AEBITDA target for 2025

May 18, 2022  

U.S. says Steve Wynn ‘foreign agent’, lobbied for China

U.S. says Steve Wynn ‘foreign agent’, lobbied for China

May 18, 2022  

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Pick of the Day


US$10 billion

Target set by gaming equipment and online content provider Light & Wonder for total capital creation from 2022 to 2025



Most Popular

  • Wynn CEO, Macau execs in base pay cut in return for sharesWynn CEO, Macau execs in base pay cut in return for shares May 17, 2022
  • Macau repeat visitors denied visa by China says BernsteinMacau repeat visitors denied visa by China says Bernstein May 16, 2022
  • Macau GGR tax cut may spur 15pct EBITDA hike: JP MorganMacau GGR tax cut may spur 15pct EBITDA hike: JP Morgan May 16, 2022
  • Macau mulls GGR tax cut if casinos attract foreign playersMacau mulls GGR tax cut if casinos attract foreign players May 13, 2022
Copyright 2014-2022 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us