Casino and lottery equipment and management specialist Scientific Games Corp announced on Tuesday the launch of a new business unit called SG Digital, with Matt Davey, former chief executive of the group’s recent acquisition NYX Gaming Group Ltd, as the new division’s group chief executive, digital.
The creation of SG Digital was to incorporate “the existing portfolio of Scientific Games’ interactive B2B [business-to-business] products and services with those of the newly acquired [sports betting unit NYX Gaming Group Ltd]”, the firm said in a press release issued on Tuesday.
It added: “The division will also leverage the combined company’s product offerings, including SG Universe, an online [social casino] solution for land-based casinos, and OpenBet, a leading sports betting solution.”
The acquisition of NYX Gaming by Scientific Games was completed in early January.
According to the Tuesday release, SG Digital will have a workforce of 1,500 across 34 offices, providing support services for over 200 corporate customers with over 2,000 games and an aggregate of 40 licences worldwide.
“The acquisition and subsequent creation of a leader in the digital space is a natural strategic fit, and it’s a privilege to be tasked with leading and shaping the next stage of this unique journey,” said Matt Davey in a prepared statement included in the Tuesday press release.
Kevin Sheehan, president and chief executive of Scientific Games, also said in a prepared statement also contained in the release, that the creation of SG Digital marked “the beginning of an exciting and defining new era for Scientific Games and underlines the company’s continued ambition and dedication to provide the industry with the very best content, technology and digital products”.
